The clear favourite was Netflix (selected by 75% of respondents), followed by YouTube (56%), Disney+ (33%), ABC iview (28%), Prime Video (28%) and SBS On Demand (26%).Īll other services were selected by fewer than a quarter of respondents.
Them to select options from a long list of locally available apps, or write their own choices, up to four. We asked more than 1,000 Australian smart TV users which four shortcut buttons they would include if they could design their own remote control. Streaming platforms will soon be required to invest more in Australian TV and films, which could be good news for our screen sector This option is enthusiastically supported by the broadcasters’ lobby group, Free TV Australia.įree TV is also arguing for a mandatory “Free TV” button on all remotes that would bring the user to a landing page with all of the local free-to-air video-on-demand apps: ABC iview, SBS On Demand, 7Plus, 9Now and 10Play. One proposal under consideration is a “must-carry” or “must-promote” framework that would require local apps to receive equal (or even special) treatment within the home screens of smart TVs. They have uncovered some questionable business arrangements between manufacturers, platforms and apps.įollowing this lead, the Australian government is conducting its own investigations and developing a new framework to ensure local services can be easily found on smart TVs and streaming devices. Since 2019, regulators in Europe and the United Kingdom have been investigating the smart TV market. Remote shortcuts are part of a larger battle for brand visibility in smart TV interfaces.
#Charter remote buttons full
For full data see RMIT Smart TVs and Local Content Prominence report
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